Conejo en la Luna is a company that sells artisanal food products, made mostly by women who work in rural parts of Mexico. My work with this project was to design the visual identity, packaging and other communication products for the company.
The brand positions the product with other gourmet products, and communicates the social mission of the company: to bring the products made by small producers to larger markets, where their products can be bought at higher prices. Part of the sales are invested into training programs that ensure the producers comply to quality standards.
Project website: conejoenlaluna.org